SPO Summit 2026
The industry's annual gathering of buy-side and sell-side supply chain experts.
Speakers
Venue
8:30–6:30
225 Liberty Street, New York, NY 10281
Agenda
- Registration & Breakfast8:30–9:30
- Opening RemarksChris Kane, Jounce Media9:30–10:15
Our 2026 State Of The Open Internet report provides a data-driven perspective on the market forces that will shape the industry in the year ahead. In this opening keynote, Chris Kane will provide Jounce Media's views on industry-defining dynamics for the year ahead.
- The Amazon PerspectiveNeal Richter, Amazon DSP10:15–10:45
Dr. Neal Richter is the Advertising Science Director for Amazon DSP, where he oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display, mobile, audio, and video. Neal also serves as the Chairperson of the IAB Tech Lab, the technical standard-setting body for the digital advertising industry. In this conversation, Neal will provide his views of industry trends both from the perspective of a buy-side operator and from the perspective of an industry standards advocate. Specifically, we'll discuss evolving industry norms for platforms like Amazon to operate buy-side and sell-side businesses, the growing imperative for DSPs to de-duplicate the bidstream, and the steps the industry needs to take to restore and grow trust in RTB auctions.
- Networking Break10:45–11:30
- The Bayer PerspectiveGary Guarnaccia, Bayer Consumer Health11:30–12:00
Gary Guarnaccia is currently the Head of Investment, Ad Tech at Bayer Consumer Health. In this role, Gary supports Bayer's in-house digital media activation teams, including programmatic, overseeing all relationships with DSPs, SSPs, and Advertising Technology partners. He is responsible for the deployment of Bayer's supply path optimization strategy and adtech infrastructure. Gary started his career at Xaxis, a programmatic advertising services and technology company within GroupM, where he was fully immersed in programmatic media buying expertise. In this discussion, Gary will share his views on the benefits and risks of in-housing and clarify Bayer's strategy for deploying programmatic investment with confidence.
- The WPP Media PerspectiveRory Latham, WPP Media12:00–12:30
Rory Latham is the Senior Director of Global Programmatic Investment at WPP Media, where he is responsible for establishing and implementing global standards for the company's partnerships with DSPs, SSPs, supporting ad-tech and publishers. In this session, Rory will clarify the principles that drive WPP's programmatic investment strategy, the ways in which the company has made progress in achieving supply chain efficiency, and the remaining obstacles that reduce buyer trust.
- Lunch12:30–2:00
- The LG PerspectiveKelly McMagon, LG Ads2:00–2:30
Kelly McMahon is the Executive Vice President of Global Operations at LG Ads, where she is responsible for the company's programmatic revenue channels including partnerships with SSPs, DSPs, and ad networks. Prior to LG Ads, Kelly held multiple leadership roles at SpotX through its 2021 acquisition by Magnite. In this session, Kelly will provide her perspective on the current state of CTV monetization and the ways in which the programmatic ecosystem needs to evolve to support streaming television at scale.
- Jounce Product UpdateBen Epstein, Jounce Media2:30–3:10
In this session, Ben Epstein will provide an update on the state of the art in supply path optimization by showcasing how our clients are turning supply chain data into actionable insights that enable buyers, sellers, and ad tech platforms to transact with confidence.
- The Mediavine PerspectiveAmanda Martin, Mediavine3:10–3:40
Amanda Martin is the Chief Revenue Officer at Mediavine, where she is responsible for sourcing robust DSP demand for over 10,000 independent content creators. Prior to Mediavine, Amanda held multiple leadership roles at Goodway Group. In this session, Amanda will tap into her unique combination of buy-side and sell-side expertise to provide perspective on the major market forces affecting web traffic and monetization.
- Networking Break3:40–4:25
- The PubMatic PerspectiveRajeev Goel, PubMatic4:25–4:55
Rajeev Goel is the co-founder and CEO of PubMatic. During Rajeev's 18 year tenure, PubMatic has grown to a globally deployed ad exchange, powering over $1B of annual ad spend across web, mobile app, and CTV environments. In this discussion, Rajeev will share his perspective on evolving publisher monetization strategies, DSP efforts to de-duplicate the bidstream, the need to serve both buyers and sellers, and the business realities of partnering and competing with the largest ad tech platforms.
- Closing Remarks4:55–5:00
- Cocktail Reception5:00–6:30
Join us for cocktails, passed hors d'oeuvres, and live music.